Case Studies

Dallas Parrots SEO Optimization
Search Engine Optimization
22 December, 2023
On Going
$5000.00 USD

Executive Summary

Dallas Parrots, a prestigious bird sanctuary, aimed to amplify its digital footprint and drive increased website visits. Engaging in an exhaustive SEO and technical overhaul campaign, the sanctuary’s website saw its on-page SEO score leap from 76 to 93 in a mere 20 days. This effort also resulted in the creation of 1.1k backlinks and a ranking for 2.3k keywords, leading to a remarkable boost in monthly organic website traffic from 7.4k to 84.7k within five months.


The digital presence of Dallas Parrots was initially marred by several obstacles, impacting its search engine standings and organic visitation rates:

Subpar On-Page SEO Score

Starting with an on-page SEO score of 76, it was evident that enhancements in keyword incorporation, title tags, and meta descriptions were necessary.

Insufficient Backlinks

A scanty collection of backlinks was hampering the site’s authoritative standing and its performance in search engine results.

Inadequate Keyword Rankings

The site’s limited visibility across relevant keyword searches was restricting potential visitor engagement.

Technical Hurdles

Issues such as prolonged load times and malfunctioning links were detracting from the user experience and, by extension, search engine rankings.


A robust plan was put in place to navigate these challenges:

Enhanced On-Page SEO

Revitalizing the site’s content for keyword relevancy, alongside optimizing title tags and meta descriptions, to better mirror the site’s thematic content.

Backlink Strategy

Launching a focused campaign to forge high-quality backlinks from esteemed sources, thereby bolstering the site’s credibility and search ranking.

Keyword Optimization

Through meticulous keyword research, strategically targeting terms with high search volumes but low competition, elevating the site’s ranking for key searches.

Technical Corrections

Identifying and amending technical flaws, including speeding up the site, fixing broken links, and enhancing mobile-friendliness.

Dallas SEO Optimization


The concerted SEO and technical optimization efforts culminated in significant achievements:

Elevated On-Page SEO Score

The on-page SEO score improved dramatically from 76 to 93 in 20 days, reflecting a major stride in SEO refinement.

Backlink Expansion

The acquisition of 1.2k esteemed backlinks significantly propelled the site’s search engine stature and authority.

Improved Keyword Visibility

Ranking for 2.3k pertinent keywords markedly increased the site’s visibility and appeal to potential visitors.

Organic Traffic Growth

A substantial climb in monthly organic traffic to 27.7k in three months underscored the success of the SEO and technical optimization strategies.


Dallas Parrots’ website optimization endeavor showcases the transformative impact of strategic SEO and technical enhancements on web visibility and visitor engagement. The fusion of on-page refinement, strategic backlinking, targeted keyword optimization, and technical adjustments emerged as a potent formula, revitalizing the sanctuary’s online presence and amplifying its organic traffic. This case underscores the pivotal role of comprehensive SEO and technical strategies in elevating a website’s search engine performance and meeting overarching business goals.

Let us help you get your project started.

Contact us at

+1 (571) 591-1790

Start Your Project